SEO Questions: 44 SEO FAQ for 2021
44 SEO Frequently Asked Questions for Beginners in 2021
When it comes to SEO, or Search Engine Optimization, there are many questions you may be wondering. We have gathered a list of SEO FAQ you may have from SEO beginner to SEO advanced! If we have left anything out, or there is something about SEO or Digital Marketing you wish to know, please do not hesitate to ask in the comments below!
1) What does SEO stand for?
SEO stands for Search Engine Optimization
2) What is SEO?
“At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines.”
According to SEJournal and their sources, these statistics hold true and are valuable information when questioning if SEO is important to your website:
- 32.5 percent: The average traffic share the first Google organic search result gets.
- 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page.
- 1,890 words: The average content length of a Google first page result. (Backlinko)
- 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources. (BrightEdge)
- Over 40 percent of revenue is captured by organic traffic. (BrightEdge)
- 73 billion: The estimated number of phone calls that will be generated from mobile search alone by the end of 2018. (Acquisio)
- 8.5: The average number of organic mobile search results that Google shows on page 1. It previously consisted of 10 “blue links” in its search results. (SearchMetrics)
- 8.59: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)
3) Is SEO important for my Website?
The reason anyone has a website is to have their information or products online for everyone to see. When you have done proper SEO to your website, it will appear higher on the Search Engine Results Pages.
“The first organic result in Google Search has an average click-through rate, or CTR, of 28.5%, according to a newly published study.
Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs.
Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively.
Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate.”
That being said, if you wish to beat your competitor for people who visit your page, ideally you want that coveted #1 position!
For this reason, SEO and Optimizing is VERY important for your website and business success.
4) What is a Search Engine?
A Search engine is is a program that searches for and analyzes information from the massive database of the internet.
When it analyzes the information that it has collected, it reads the webpages and searches for Keywords and characters that would be used by users.
When you ask the search engines for answers for those specific keywords, it has taken the data that was collected and gives it to you in an organized manner.
The largest Search Engines include Google, Yahoo, and Bing. There are also a few unsuspecting but very important Search Engines that many people do not view as such: Amazon, Youtube, Udemy, etc.
All of these Search Engines read information and the question you are asking it and give you the appropriate information to its best knowledge.
5) What are the most important SEO factors?
When talking about importance, there isn’t one particular one. There are 200+ factors that Google and other Search Engines use to factor in Search Engine Ranking. the Acronym “EAT” should always applied to all pages on a website. this stands for Expertise, Authority, Trustworthiness.
- Publish Relevant High-Quality Content
- Make Your Site Mobile-Friendly
- Create a Secure Website
- Improve Your User Experience
- Optimize Your Page Speed
- Master Your On-Page Optimization
- Earn Relevant & Authoritative Backlinks
6) What is Web Crawling
A Web Crawl is the process when a Search Engine’s online robots go through a website’s web-pages to see what the each pages has on it. It will analyze every findable page on your website and read the information, find the keywords, titles, meta tags, etc and then catalog it using this information.
Ideally you want to have links to just about every page on your website to other pages on your website so these crawling bots can find these pages, otherwise they may not get cataloged.
7) What is Indexing?
An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine’s index, users will not be able to find it. Ideally, you want to get your website indexed as soon as possible. For new web-pages, this process can take weeks to months.
You can help Google and other Search Engines to index your page by submitting your websites sitemap to its webmaster controls. We will explain what these are in a later question.
8) What is Organic Traffic?
Organic traffic is traffic that your website receives without these people directly searching for your brand or website.
If someone has searched SEO Frequently Asked Questions in Google, they may get directed to this web page. That person will then become Organic Traffic for this web page.
9) What are Organic Results?
Organic Results are unpaid search results in opposed to paid search results, or ads.
The better SEO you have the higher your Organic Search Results will be on Search Engines Results Pages.
Use the “EAT” acronym when trying to get your website to rank higher!
10) What are Paid Results?
Paid Results are when you page google to promote a website. You do not need to optimize your website when dealing with Paid results, however this is VERY costly. This is done through Google using Google Adwords
The best bang for your buck when doing online marketing is SEO. This will have long lasting effects on your search results and will cost you a fraction of the price.
11) What is a Domain?
According to WordPress, leaders in website hosting, a Domain is:
“…an address people use to visit your site. It tells the web browser where to look for your site. Just like a street address, a domain is how people visit your website online. And, like having a sign in front of your store, a custom domain name helps give your site a professional look.”
12) What is Domain Authority?
“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.”
13) Why is Domain Authority Important?
Higher Domain Authority will place your website higher on Search Engine Results Pages.
It takes a lot of work to get a higher Domain Authority, or DA. There are many factors when trying to increase your Domain Authority and a few of these are listed in the previous question: What are the most important SEO factors?
14) What is Page Authority?
Page Authority is much like Domain Authority, however it measures the authority of individual pages. Much like Domain Authority, Page authority is increased with proper SEO tactics, expertise and text optimization.
15) What is White-Hat SEO?
“White-Hat SEO” is using correct strategies in your SEO efforts. When you have done White Hat SEO, it takes time to rank higher in google, but this is long lasting results and will keep you on top longer. Using the strategies in step #5, you will rank higher and stay longer!
16) What is Black-Hat SEO?
“Black-Hat SEO” is using incorrect SEO tactics in an attempt to get your website to rank higher in google. Using these SEO techniques may temporarily increase your rankings, but Google always recognizes these techniques and you will inevitably rank very low!
17) What are Follow and No-Follow Links?
When you use links on you on your website, or place your website on other websites these will either have “Follow” or “No-Follow” attached to them.
If your link on another website has a “No-Follow” attached to it, your website will not get any authority from this link.
This does not, however, mean you should not post your website on other websites, as long as its relevant to your pages.
Getting backlinks with “Follow” tags from other website to your website is a great way to gain higher Domain and Page Authority.
18) What is On-Page SEO?
On-Page SEO is using SEO Techniques such as Keywords, Out-Bound links, Meta tags, Alt Tags, Anchor texts, Title Tags, Header Tags, removing duplicate content, etc.
19) What is Off-Page SEO?
Off-Page SEO is SEO that is doing from other places on the internet such as other websites.
These Tactics are important to increase your Domain Authority and the Trustworthiness of your webpages.
Some of these SEO tactics include Guest Blogging, using social networking websites, creating citations on websites like YELP, among others.
20) What is a Keyword?
A Keyword is either a word or a phrase that people type in Search Engines to look for informational, Transactional, or Navigational information.
After Keywords are chosen, statistics will be analyzed to better optimize them and the chosen keywords will be implemented onto the web-page in its text, images, meta tags, etc.
21) What is Keyword Research?
Keyword research is the process of choosing the correct keywords for your web page.
There are many factors when choosing the correct keywords, some are listed in the questions below.
22) What is Keyword difficulty?
Keyword Difficulty is the measurement of how difficult it would be to rank a specific keyword high in Search Engine Rankings.
The lower the difficulty, the easier it would be to rank a keyword as apposed to higher = harder. For higher difficulty keywords, many SEO tactics will have to be implemented including link building and other SEO strategies.
In an example, the keyword “T-Shirt” would have a very high keyword difficulty, however the keywords “Cute Kitty T-Shirt” would be easier to rank on. That being said, “Cat T-Shirt” would be more difficult to rank than “Kitten T-Shirt” but “Cat T-Shirt” would have more user searches.
23) What are Keyword Frequency and Density?
Keyword Frequency and Keyword Density is how many times specific keywords are placed into a web-page. Frequency measures how many times each keyword is used and Density measures the % of times. A page with “Keyword” mentioned 3 times out of 100 words would have a frequency of 3 and a Density of 3%.
24) What is Keyword stuffing?
Keyword Stuffing is a Black Hat SEO technique. When keyword stuffing you place specific keywords a large number of times on a page in an attempt to get search engines to see that keyword and rank your high for it.
This means that one word or phrase has too high of a Keyword Density or Keyword Frequency and you may get penalized for having this.
Keyword Stuffing should be avoided, however there is no set number of times that keywords are stuffed so use your own discretion.
25) What is a Long Tail Keyword?
Long-Tail Keywords are a string of words that are very specific.
Short Keyword: “Facebook marketing”
Long-Tail Keyword: “Best Practices to Promote your Business on Facebook in 2021″
26) What is NAP?
NAP stands for Name, Address, Phone Number.
These are very important for Local SEO. When Search Engines find your NAP on different sites, they will give you a little more credibility and rank you a little bit higher for Brand Recognition.
When you post on message boards and comment on posts that are relevant to your brand, having your NAP in your signature will get your name around.
Also, people that are looking for information pertaining to the subject you are posting about and you are an expert in that field, you may gain new customers!
Intermediate SEO Frequently Asked Questions:
27) What is a Bounce Rate?
“A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. Learn more about how session duration is calculated.”
28) What are Header Tags?
Header Tags are used to separate headings and subheadings on a web page and are used to rank the level of importance for each section. Just like in a book, you have your title and chapters, a webpage has their headers.
In this post we have used a few different header tags.
<h1> is used for the Title of the Page on the page itself.
<h2> is used for the larger section “Beginner”, etc areas
<h3> has been used for each question.
Header Tags go from h1 to h6. These are not to be confused with Title tags which are mentioned in a question below.
29) What are Meta Descriptions?
A Meta Description is a short description of your website that will be displayed in the search engine results page under the title of your web page.
When placing your Meta Descriptions, it is very important to attempt to use applicable and well thought out long-tail keywords. Also, when a correct Meta Description is used, it will help your click through rate, or CTR.
30) What are Internal Links?
Internal Links are links on your web page that link to other pages on your website.
These are important for your user engagement of your website and search engines love to see high rates of useful internal links.
When planning internal links on each page, they need to be well thought through. When internal links are set correctly, this will help your domain authority if single web pages have a higher Page Authority than your domain has authority.
As well as passing authority between your website, Internal Links will also help keep bounce rates low.
31) What are Outbound Links?
Outbound links are links that you have on your webpage which point to outside sources. On this page there are many Outbound Links directing to Webpages from Google, SEJournal, as well as a few others.
Having too many Outbound links is not recommended as some of the Page Authority that you have will pass from your page to theirs, but it is highly recommended to have Outbound links to high authority websites.
32) What are Inbound Links and Backlinks and why are they important?
Inbound links and Backlinks are the same thing, links from other websites directing traffic to your website.
A Backlink is one of the most important Off-Page SEO tactics there is. When you have backlinks, Search Engines will recognize this and pass you Domain Authority and in turn rank your pages higher in Search Engine Results pages.
Some of the best ways to get Backlinks is to create well thought out content that will be shared, guest post on blogs, becomes a source for your knowledge for reports and other bloggers, and many other techniques.
33) What is a Robots.txt?
A Robots.txt is a file located on your website that instructs Search Engines Crawlers where to go and what to crawl on your website. Generally, it is used to tell these crawlers if they are or are not allowed to crawl your specific pages on your domain.
If you have low content on a specific webpage, but it is still important for your website, this page would be a good example of a page that you want to disallow search engines in your robots.txt file.
34) What are Robots Meta Tag?
Robots Meta Tags: FOLLOW, NOFOLLOW, INDEX & NOINDEX.
- Follow – Tells Search Engines Robots to follow and read the page.
- NoFollow – Tells them not to crawl the page.
- Index – Tells the crawler to index them and send them to search engine results.
- Noindex – Tells the sSearch Engine bots not to show the page.
35) What is an Anchor Text?
Anchor text on a webpage is the text that you use to attach a link to either Internal Links or Outbound Links. In other words, Anchor Text is “Clickable Text”.
The text that you use will tell search engines what the page is and should always be natural, exact and long-tailed.
36) Why are Anchor Texts important?
It is important to tell Search Engines exactly what the link attached to the text is by using the correct Keywords explaining the link.
If you randomly place links to other sites on your website, this will decrease your SEO ranking.
37) What is a Title Tag?
A Title Tag tells search engines what the page on your domain will be about. These Title tags are also displayed in Search Engine Results.
When you optimize your Title Tag, you must have crawlers and users in mind.
The Title needs to be keyword friendly enough to have people click the link, as well as inform search engines exactly what your webpage is about. Using well thought out Long-Tail Keywords will improve click through rates and bring more visitors to your webpages organically.
38) What is an Alt Text?
Alt Text describes the appearance and function of an image on a webpage.
Alt Text is important due to the fact that it tells search engines crawlers what a specific picture is about on a webpage. These should also include keywords to help increase visibility in image searches that may bring more organic traffic to your website.
39) What are SEO Friendly URLs?
SEO Friendly URLs are easy to understand URLs that are keyword optimized and relatively short.
A well thought out URL will help users and crawlers understand what the page is about. URLs must be relevant to your sites content.
40) What is a 301 Redirect?
A 301 Redirect sends a user from one URL to a newer updated URL.
If, for some reason, you ahve changed a pages URL, you will want to use a 301 Redirect to send them to the new site. Using this SEO Technique will send any DA and PA from the original URL to the new one as well.
Here are Googles directions for setting up a 301 Redirect.
41) What are Google Analytics, Google Search Console, and other Webmasters Tools?
Webmaster Tools are SEO tools that are used to gather information about how healthy your website is.
Combining the use of these tools, you can tell how many visitors your website has had, what keywords you are ranking for, what your CTR is, and much more useful information.
These tools are extremely important when doing SEO for your website and should be consulted frequently.
42) What is Referral Traffic?
Referral Traffic is traffic that you have gotten from referring domains.
You get traffic from these sources by having backlinks from these websites directing users to your website.
The more useful and informative information you have on your website, the easier it is to gain Referral Traffic.
43) What is PPC?
PPC, or Pay-Per-Click, is paid Search Marketing and Advertising on search engines.
Generally costs per click are quite high so if this is a direction you wish to go, be sure you are narrowed down the users that you wish to attract with these by doing a lot of keyword research.
A correct SEO strategy will get and keep you high in a search ranking when done correctly, this is as apposed to PPC which will only keep you there as long as you are paying for these results.
If you do not have time to do SEO yourself, a SEO company will cost less than using PPC.
44) What is CTR?
CTR stands for Click Through Rate.
Click Through Rate is a measurement of the number of clicks your webpage receives vs. the number of times it has been shown in a search engine results page.
With proper SEO, your websites CTR will increase generating more organic traffic and revenue for your business!